Together, we developed a brand platform, visual identity, and website that showcases local music around the DC area.

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DC Music Live

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### Transforming a Prototype into a Product

# DC Music Live

A year after their initial launch, the founders at DC Music Live had a consistent user base and were ready to bring new feature sets to their MVP. They had a ton of feedback from users and a long list of ideas for improving the application, but they weren’t sure which ideas to tackle first so they reached out to Proof.

First, we worked with them to define short-term objectives and long-term vision for the product. Using this information, we developed a comprehensive roadmap that grouped features into sets that could be tackled in a series of sprints. We also provided design support for these features, creating mockups that were then handed off to the DC Music Live developers.
 
With Proof’s assistance, DC Music Live transformed their MVP into a true minimum marketable product (MMP). Since launch, the application saw a 300% increase in session duration and 165,000 event interactions in the first month.


#### 300%

Increase in session duration since launch

#### 165,000

Interactions with local music events

## What We Did
Proof provided the following support throughout our engagement with DC Music Live:

- Developed the redesigned theme (look and feel)
- Prioritized features based on the client’s objectives
- Created a project roadmap with features segmented into releases
- Developed and launched the minimum marketable product (MMP)
- Identified objectives and key results (OKRs) for the MMP launch
- Provided recommendations for initial revenue generation


>_Working with Proof has been one of the most professional and influential partnerships we have ever had. Before throwing out design inspiration or putting any designs to paper, he helped us write OKRs to assess and focus-in on our key objectives. This process taught us a great deal about how to organize and prioritize ourselves and helped root ourselves in the high-impact work ahead. This clarity was equally essential in informing the designs he produced as well as our roadmap. Alex is a talented designer, continually asking for and iterating on feedback, and delivering outstanding work that aligns with our vision and goals._
>
>**Naomi-Grace Panlaqui - Founder/Owner**


## Outcomes

DC Music Live has seen an 300% increase in session duration since MMP launch. The app also saw 1,000 unique users in the first month after launch and recorded over 165,000 user interactions with local events.

#### Roadmap Development and OKRs

After experiencing a strong initial surge in users, the DC Music Live co-founders looked to Proof to help scale the app so that they could continue seeing growth in the user base. Our first step in scaling the application was to shift the development team from a feature-focused mindset to an objective-based approach. This process started with developing a list of objectives and key results (OKRs) with the team to help guide their decisions on which features to prioritize. These OKRs included increasing the number of unique users coming to the app, increasing the number of interactions with events on the site, and gathering additional user metrics to help inform future decisions and OKRs.

Once these OKRs were defined, Proof then led the DC Music Live co-founders through a backlog prioritization and roadmap development process. The roadmap included feature sets that were prioritzed based on their relevance to the OKRs. This proces ensured that the DC Music Live development team was focusing their energy on the feature sets that most closley aligned to their stated goals. 

#### Design System Implementation

One of the major objectives prioritized by the DC Music Live co-founders for the MMP launch was to implement a complete overhaul of the user interface (UI) that would support future features. Proof led the creation of the new design system from concept to iteration to development handoff. The design system was built with React components in mind and prioritized reuse across the site to maximize efficiency for the development team. The design system also accounted for both desktop and mobile users to ensure that the app had a consistent user experience across devices.