We partnered with a DC-based GovCon advisory firm to create a website that’s as useful and engaging as their platform, while helping to tailor their new branding for the digital space.

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GovCon Advisory Firm

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### Converting an Idea Into an Application

# GovCon Advisory Firm

After years spent working in the GovCon industry, the co-founders of a DC-based GovCon advisory firm had an idea to alleviate many of the frustrations they heard throughout the industry. They wanted to create a business intelligence tool that addressed users’ needs and filled the gaps left by many of the existing tools on the market. The only question was: How would they build it?

Unfortunately, the first tech company they hired focused more on scheduling billing dates than on actually building an effective tool. The tech company spent six months “developing” the tool, but the only result was a stack of invoices for “completed milestones.” 

Unsure they would ever see a working product from their initial developer, the co-founders reached out to us at Proof District. We took the time to consult with them and discuss their short-term objectives and long-term vision for the product and its role in their company’s overall growth strategy. 

#### 100%

Increase in annual subscription revenue since launch

#### 3X

Faster development from ideation to launch 

## What We Did

With this information in mind, we created a comprehensive roadmap for the product that prioritized features based on the customer's goals. Then, we got to work on the primary objective: developing and launching the application. Within two months, we’d taken their idea and created a working product. 

- Identified immediate needs and long-term goals
- Created a project roadmap
- Prioritized features based on the client’s objectives
- Developed and launched the initial product (MVP)
- Utilized an iterative process for feature development and enhancement
- Provided ongoing testing and improvement


>_Proof District saved our company's large-scale technology investments! The proprietors took a purposeful and dedicated design approach to developing the engagement, which was centered around our long-term goals and the needs of our users. Their project management tactics alleviated our administrative burden by tracking milestones, scheduling user testing, and implementing updates and new features. Their technologists are quick, professional, and simply know how to get the job done. Since their involvement with our product platform, we have doubled our annual subscription revenue. We cannot recommend them enough!_
>
>**Co-Founder**


## Outcomes

The product became the cornerstone of the company's highest subscription tier. Since its implementation in early 2020, it has significantly boosted user engagement and conversion, doubling the company's annual subscription revenue. Following implementation, we continued to work with the customer to optimize and refine Part9, adding features, implementing behind-the-scenes automation, and improving stability to facilitate long-term growth.

#### Customized Functionality

The product makes it easier for business owners to find available federal contracting opportunities. It’s a completely interactive tool that utilizes custom logic to pull information from government websites and display it in ways that make sense to business owners. Users can create custom searches based on a range of filters and then manipulate the results depending on which details are most important to them. We focused on creating a search platform that dramatically increased efficiency without reducing accuracy.

We started by building web scrapers that pulled data from publicly available sites and brought it into a database. We then created functionality that allowed the company to manipulate the data for its users. 

EXTRA_LINE

#### Feature Prioritization
We incorporated several features into the tool to give users control over how they search for and view opportunities. Feature examples include but are not limited to:
- Searching by a wide range of terms and keywords
- Filtering by status, source, set-aside, and other essential markers
- Viewing the full posting (all search results include a link to the original page)
- Exporting opportunities to Excel, text, or CSV
- Saving searches and creating customized lists of watched opportunities

#### Automated Administration

While much of our work on the application centered on creating an attractive and useful user interface, we also wanted to provide value directly to the company. As such, we focused on reducing the company’s internal administrative burden by developing efficient automation to drastically reduce the hands-on aspects of many outreach and marketing tasks.

We created an Admin Dashboard for the company and utilized the same web scrapers we built for the initial application. The scrapers populate the application database with information, and our automated tools allow the company to access that data and use it in tweets, newsletters, and other outreach mechanisms. By using our customized web scraper in a secondary application, we provided even more value to the application, giving direct benefits to the company as well as its clients. Our automation has dramatically reduced the amount of time that company staff spent spend searching for opportunities to share in emails, tweets, and updates. 

We believe that an iterative approach to development offers advantages to developers and their clients. Throughout the project, we applied the feedback we received to continuously improve the application, upgrading its functionality and reducing internal workload. In the end, we were able to quickly implement changes to improve functionality and user experience. Our focus on scalability and long-term viability has ensured that the product continues to be a valuable cornerstone of the company's subscription services.